Content
Real brand stories, with the marketing lesson behind them.
+53K followers across TikTok, YouTube, Instagram, and Facebook learning neuromarketing and AI through real cases — told fast, with curiosity, never in a corporate tone.
A few of the stories
Real cases turned into marketing lessons.
Neuromarketing
How Burger King used Waze traffic data in Mexico City to deliver Whoppers to cars stuck in traffic.
A campaign that turned an everyday problem — traffic — into an unforgettable brand moment.
Positioning
The "Better with Pepsi" campaign, and why it worked better than competing head-on with Coca-Cola.
A lesson on positioning next to the category, not against it.
Strategy
Why Pepsi bought fast food chains to control distribution of its beverages.
Vertical growth disguised as a menu decision.
Crisis management
How KitKat turned a stolen 12-ton chocolate shipment into a marketing campaign.
When the crisis becomes the best creative material of the year.
On video
See all
A few of the reels, straight from Instagram.
How they're built
The structure behind every story.
01
Hook
A line that creates curiosity, shock, contradiction, or a question.
02
Context
The situation, explained simply.
03
Problem
What was difficult, strange, or broken.
04
Turning point
The surprising decision or idea.
05
Execution
What the brand actually did.
06
Result
Why it worked.
07
Marketing lesson
The business insight behind the story.
08
Close
A question or reflection that invites conversation.